About Us
Our Core Values
At Creative Sales & Marketing, our core values are the foundation of everything we do. Shaped by our founder, David Smith, and his extensive experience in the retail industry, these values drive us to build meaningful, long-lasting relationships. Creativity, continuity, and commitment guide our approach to meeting the needs of both suppliers and retailers, helping us adapt to new challenges and deliver exceptional value.
CREATIVITY
“The ability to transcend traditional ideas, rules, patterns, relationships, or the like, and to create meaningful new ideas, forms, methods, interpretations, etc.”
We don’t want to just sell products – rather, we’re here to provide a successful partnership that endures, helping to bring meaningful brands to consumers that genuinely address a need or desire. To maximize the potential of any product, we strive for authenticity and offer solutions that are uniquely relevant, regardless of the challenge. By instilling value in everything we do and motivating our team to continually envision creativity and limitless opportunities, we benefit both our vendors and buyers at every turn.
COMMITMENT
“The act of committing, pledging, or engaging oneself”
Our team is committed to always delivering the highest level of service to our partnerships. From product marketers to retailers, everyone has unique goals, financial considerations, and strategic plans they need to meet. At CSM, each member of our staff is dedicated to upholding the highest standards of business practices and customer satisfaction. When we facilitate the delivery of the right products at the right prices to consumers, we know we’ve helped our vendors and retailers succeed. This brings us one step closer to fulfilling our mission of providing committed services that set us apart as your trusted partner, today and tomorrow.
CONTINUITY
“The unbroken and consistent existence or operation of something over a period of time.”
In the retail business, things are ever-changing and evolving. CSM strives to be the 'constant,' ensuring that as the environment shifts, the quality and level of service provided to both vendors and retailers remain consistent while also responsive to new demands. This consistency benefits the end consumer, who can rely on the retailer for stable pricing, effective promotions, and access to desirable products. By staying continuously involved in the process, we develop and maintain strong vendor and retailer relationships, leading to mutually successful outcomes.
David H. Smith
David Smith brings over 40 years of business expertise to the team including international procurement, business development, sales and marketing management and brand development. As a former Team Leader, HEB Health and Personal Care Procurement, and Director of the San Antonio-based grocery store chain’s New Business Development efforts, Smith additionally specializes in strategic communications relevant to executive board leadership practices. This type of first-hand oversight gives all CSM stakeholders a unique perspective on the industry and the benefit of authentic and diverse experiences.
David leaves behind a lasting legacy of leadership, dedication, and influence. His commitment to excellence will continue to shape CSM’s future, as the values he instilled remain central to the company’s culture.
As David often said: "At its core, solving problems is why a meaningful business relationship exists. It's relationships, not transactions, that make it all worthwhile."
Our Team
At CSM, we're adept at responsive sales analysis, proactive in our solutions, and always accessible to every customer – that's what truly distinguishes our team of professionals, along with our dedicated approach at every level of the company.
Transform Your Business Today
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